Client
HOLCIM
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Industry : Building Materials
Where : Worldwide
Scope of Services : Development and design of digital content. Photography, Brand Films, Expo Materials, Value Driven Films, PR content, Customer Testimonials, Internal Messaging, Internal Marketing, HR Content, Product Ads.
Global Building Solutions Company
CHALLENGE
A global leader in sustainable construction, Holcim has been expanding globally in mission, influence, and staff population. With ambitious climate goals and a new brand name, Holcim needed to unify their core messaging and visual strategy. Additionally, they needed compelling content that would inspire staff retention and promote their products and services to internal and external audiences.
Process
STRATEGY & APPROACH
We partnered closely with Holcim to develop and create a comprehensive strategy for product marketing for US, Canadian and global teams. content, and internal communications. Working closely with senior leadership and cross functional teams, we delivered videos and photographs highlighting Holcim’s values.
We also traveled across the nation to produce the stories of new plants, excited customers, and dynamic executive leaders to promote Holcim’s products and services.
Results
THE IMPACT
Our combined efforts contributed to fostering a dynamic internal culture. From documentary profile videos featuring key leadership and staff, to monthly newsletters and video series supporting departments, Holcim continues to experience growing employee engagement. Additionally, our efforts helped propel Holcim’s global brand expansion. By creating an evergreen content library, Holcim has been poised for current and future growth.
PHOTOGRAPHY
Brand Films
“The Mix” - episodic channel for regional news
Ready-Mix driver recruitment
Internal messaging promoting diversity and inclusion in the workplace
Global power savings
Shareholder Meetings
CEO introductions
“Day in the Life” employee recruitment
Product Ads and promotions
CONAgg / CONExpo Branding
Re-branding promotions
Cement and Aggregate tours
Videography
ONE CEM : TESTIMONIAL FILMS
Through this innovative series that spanned across North America, we told the compelling stories of Holcim’s customers who witnessed firsthand the impact of their OneCem product.
Videography
DAY-IN-THE-LIFE FILMS
To capture Holcim’s dynamic culture, our team produced these day in the life films, showcasing the individuals, values, and passion that makes up this extraordinary company.
SOCIAL MEDIA
Through strategic messaging, we created an array of impactful video advertisements to be used across social platforms to showcase Holcim's diverse range of green cement products. These videos were designed to educate and create awareness about the environmental benefits and superior quality of Holcim's innovative cement solutions.