Client
THE RESORT AT PAWS UP
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Industry : Hospitality
Where : Greenough, Montana
Support : Brand & Event Marketing, Visual Content Strategy, Brand Films, Social Media Content, Content Library, Lifestyle Photography, Food Photography, Architecture Photography, Fashion & Product Photography, Creativity Workshops.
Luxury Montana Ranch, Island, Resort
CHALLENGE
The Resort at Paws Up asked our team to create a dynamic visual experience across all marketing channels. As the industry leader and creator of glamping, Paws Up needed branding and visual messaging that captivated new and return customers.
Process
STRATEGY & APPROACH
Through an integrated discovery process, we uncovered key areas The Resort at Paws Up could implement to enhance their overall brand experience. This entailed developing a comprehensive content strategy and library build-out for quarterly campaigns. Additionally, our team provided brand strategy and creative direction for their visual assets across social media, web, print, and other channels. This included evocative imagery and emotive brand films to showcase the various dimensions of the resort.
Photography
Results
IMPACT
Prior to our partnership, The Resort at Paws Up lacked a cohesive, forward-thinking visual content strategy. Our efforts contributed to an increased brand awareness and recognition nationally, resulting in some of the resort’s record breaking years for revenue. Additionally, we were able to develop a holistic brand story, developing a content ecosystem for both traditional and digital marketing efforts resulting in a brand experienced that delighted and motivated guests prior to their arrival at the resort.
Videography
Resort Brand Films
We have created a variety of video content for the resort, including marketing films, website headers, restaurant features, HR recruitment, activities and much more. Our work has been utilized in email campaigns, website and commercial spots.
Every year Paws Up hosts world class musicians from around the country to entertain at intimate campfire gatherings. To showcase the musicians talent, we spearheaded a series of films where musicians like John Doe of X, Joey Barns of Calexico, Chuck Ragan of Hot Water Music and Rhett Miller of the Old 97’s play a live acoustic song surrounded by epic Montana scenery.
Ranch Sessions
Music Videos
Our team hosted and facilitated brand and photography workshops as a product offering by the resort. This unique service helped create a three-dimensional brand experience for our client, a service we’ve been proudly offering for decades.
Brand Ambassador
Workshops
Social Media : Photography & Strategy
